When anyone can build, direction and craft matter more than speed.
- •Speed becomes table stakes; direction (choosing what to build) becomes the real differentiator.
- •AI enables exploring multiple distinct directions in parallel with concrete prototypes, allowing teams to compare real experiences rather than abstractions.
- •This 'broad and deep' approach combines wide exploration with sufficient depth to build conviction, avoiding both tunnel vision and excessive abstraction.
- •Craft—actively choosing, refining, and questioning each decision—separates memorable products from merely functional ones.
- •Success requires balancing three elements: moving quickly, choosing deliberately, and refining relentlessly.
This summary was automatically generated by AI based on the original article and may not be fully accurate.
Figma
Vercel
Stripe
Google