Databricks at MWC 2026

This post discusses how Databricks is helping telecom operators leverage data and AI to address revenue pressure, high churn, and operational inefficiency, previewing their presence at MWC 2026.

• •Telecom operators face common challenges: declining revenues, high costs, limited personalization, and slow decision-making despite owning vast customer and network data
• •Unified data platforms enable real-time AI decisioning for upsell and next-best-offer, improving attach rates by ~250% and ARPU by ~$8 per customer per month
• •AI models trained on call transcripts and chat interactions reduce churn by approximately 5 percentage points per month while improving agent effectiveness
• •Proactive AI-driven fraud prevention reduces fraud attempts by up to 80% and saves tens of millions annually by shifting from reactive investigation to continuous real-time detection